YouTube is bigger than both of them, but when we’re comparing VIEWS to fucking Purple Rain and Thriller, we’re using Nielsen’s data and playing by Nielsen’s rules, and Nielsen (inexplicably) doesn’t count YouTube streams toward its stream-equivalent sales totals, so YouTube is a non-factor here.
Today, in this country, there are really only two on-demand streaming services of any significance: Spotify and Apple Music.
It’s important for us to define some terms here, to consider how the on-demand music-streaming market breaks down, at least as it pertains to VIEWS’ ownership of the US charts. No, the most remarkable thing about VIEWS … is where people are listening to VIEWS. Actual sales dropped 70 percent after week one, and then another 53 percent after week two, and then another 39 percent after week three, and they’ve mercifully sort of maintained a steady 20-percent-ish week-over-week decline since then.) The most remarkable thing about VIEWS is also not how people are listening to VIEWS. (Millions of people are listening to VIEWS. The most remarkable thing about VIEWS is not how many people are listening to VIEWS. First off, here’s what is not the most remarkable thing about VIEWS: That being the case, it is a little … strange, I think, that we’ve all failed to properly recognize what is, in fact, the most noteworthy - the most remarkable - thing, statistically speaking, about VIEWS’ chart dominance and Drake’s unprecedented run.Īnd what exactly is the most remarkable thing about VIEWS? Is that not remarkable? Is there a higher ceiling for him to shatter, or is he now simply left to build and scale his own skyscraper? Drake is inescapable, and in summer ’16, the media coverage devoted to VIEWS falls short only of the media coverage devoted to Donald Trump.
He’s a career artist, and he now stands among giants. I mean, he’s probably a freak, but his success is not accidental, anomalous, or random. VIEWS is now on equal footing with freakishly huge hits: the Titanic soundtrack the Frozen soundtrack Alanis Morissette’s Jagged Little Pill Santana’s Supernatural.īut Drake is not a freak.
Drake has long since passed the comparatively lightweight likes of Usher, Adele, and Eminem. Billboard tried to catalog the album’s many historic accomplishments a month ago, and today, that list seems laughably outdated. There’s no point anymore in trying to keep up with the records broken and set by Drake’s VIEWS because its legacy further swells every week.
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