Use of the color should be planned and intentional. Purple is not a color you just slap in a print of web design project and hope it sticks. … Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.” How to Use Ultra Violet in Print and Web Design Here’s how Pantone describes it: “Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. There aren’t a lot of people who will be indifferent about it, making it important to think about your audience before diving into a purple color scheme. The tough thing about this color when it comes to design projects is that people often feel strongly about purples.
Older people often associate purple with negative undertones.Younger people see purple as happy and light.
In some cultures, purple is the color of mourning.Dark purples (such as Ultra Violet), decadent and mysterious.The color is thought to be meaningful, royal and majestic.įrom the world of science, purple is the most powerful visible wavelength in the electromagnetic spectrum. The color isn’t all that common in nature – or design color palettes. Purple has meaningful color associations. Pantone made Adobe files available for download using Ultra Violet. The selection of Ultra Violet follows 2017’s Greenery (Pantone 15-0343) and a pair of colors in 2016 – Rose Quartz 13-1520 and Serenity 15-3919. But with a color of the year designation and more projects trending toward brighter color palettes, Ultra Violet is likely to pop up in projects everywhere. The color isn’t one that’s commonly the basis for design projects because of these complexities. While that sounds like a tall order for a color, it shows the complexity of purple, in general. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. Here’s what Leatrice Eiseman, executive director of the Pantone Color Institute, has to say about the color selection: “We are living in a time that requires inventiveness and imagination. Ultra Violet is a deep purple, evoking a feeling of royalty and creativity. The color of the year is Pantone Ultra Violet 18-3838.
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